Ah Burger King. You’ve got what you wanted, lots of publicity. On my way back from our North Belfast office yesterday I heard an interview with Janeane Garofalo (you know her, the computer geek from 24) and the comedienne just happened to mention the latest BK advert in the US, the BK Super Seven Incher.

It’s causing something of a stir stateside, especially online. See here, here, here… endless list, yawn… here… well, you get the message.

After seeing the poster, I imagine that BK must have got a group of 16-year-old kids in a room, gave them a big bag of weed and asked them to come up with an idea for a poster.

“Mr King, I think we’ve done it,” says the head teenager. “Why don’t we put a picture of a woman about to eat a penis shaped burger on a poster. Call it a super seven incher, that’ll impress the ladies. Put the word BLOW in the headline and… well, what was I talking about again? Pass me that smoke man…”

I don’t know why everyone’s getting upset. It’s dumb, especially the little standalone bit at the bottom which starts “Fill your desire for something long, juicy and flame-grilled…”, it’s crude. But hell, it’s simply the advertising world’s version of American Pie. New York copywriter Mark Duffy said he was ‘repulsed’ by it. Come on, it’s crude and silly… there’s no need to be repulsed, surely?

And why someone in Burger King thought that seven inches would impress anyone is beyond me…