The Good Friday Agreement, signed in 1998, brought peace to Northern Ireland after decades of conflict by establishing a power-sharing government and ensuring that any constitutional change would happen only by consent. Alastair Campbell, then Tony Blair’s Director of Communications and Strategy, played a key role in the negotiations, helping to shape the messaging, diplomacy, and relationships that made the agreement possible. He shared his reflections and behind-the-scenes stories with The Ireland Podcast when I visited him at his home in London on Thursday, 25 September 2025.
